Coca-Cola

In May Coke Zone went retro! We developed an interactive microsite to bring 125 years of Coca-Cola heritage online, driving consumer engagement and increasing brand love.

The iconic on-pack creative was carried through to the site, with a retro header and landing page, providing an area to pull all the elements of the 125 years campaign together. The creative, featuring a 1950s style jukebox, encouraged visitors to explore the 125 offering - everything from our retro rewards to the Retro Poster Maker - bringing Coke's brand heritage to life. Rollovers and 'discoverable' animations rewarded consumer curiosity and further deepened brand interaction.

The interactive elements were a huge hit with the core teen target market and generated high levels of dwell time and activity on site throughout the month.