A new fundraising strategy and donor programmes

Alzheimer's Research UK

This year we've been lucky to be involved with Alzheimer's Research UK during an exciting period of change for the charity. Following a creative pitch for their donor development programme we've subsequently been awarded their donor acquisition work as well. We like to base our creative work on solid supporter and sector insights so we've completed a series of brand archetypes & giving model workshops as well as supporter surveys. All done with the goal of producing better informed fundraising communications.

We're now putting these insights in to practice, through digital media recruitment, legacy marketing, donor appeals, upgrade activity and event materials.

For more information about our approach and how we could help your charity attract or develop donors, get in touch.