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Our outdoor creative is causing a revolution for UIA Insurance
30th July 2010
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Paul
Last week a few of us creatives drove to Liverpool where we are currently running a test campaign to boost awareness and drive sales of UIA's great-value home insurance product.
Click on the link to see photos of the work. Join the union of savers outdoor pictures.
Team Flourish get set for Paris
8th July 2010
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Gunders
Team Flourish (Flourish's intrepid 'cycling team' - consisting of me and James!) set off from Black Heath on Thursday 23rd July at 8.30am and won't stop until we hit Paris at 8.30am the next day!
275 miles in 24 hours - what were we thinking?!
Raising money for a good cause of course. The event has been set up by Scope - and (Show the full text) it's the 1st time London to Paris has been attempted in 24 hours by a charity ride.
You can show your support for Team Flourish by visiting our fundraising site:
We'll let you know how we got on.........
Flourish wins Hiscox
8th July 2010
Rich
Specialist household and business insurer Hiscox has appointed Flourish to develop their digital strategy and online creative campaigns across both (Show the full text) their household and business insurance product portfolios.
The challenge we have been set is to build the Hiscox brand online, through digital creative executions as well as through their existing website.
Keep an eye out for our work section once the campaigns go live.
Read all about it
Our campaigns have been making headlines since we launched back in 2004. From business wins and awards to everything in between. Check out our press archive.
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Job of the moment
UIA ask the people of Liverpool to join the Union of Savers!
8th July 2010
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Gunders
UIA insurance is launching a test campaign in the Merseyside area to boost awareness and drive sales of their great-value home insurance product.
The integrated campaign encourages people living in and around Liverpool to join a fictional movement called The Union of Savers. The work features real-life UIA customers and uses a stylised retro look to add to the union-propaganda feel.
Producing (Show the full text) work with standout in the home insurance sector is notoriously challenging. UIA offered us the freedom to create a campaign with a powerful rallying cry that really cuts through, but would also work alongside hard-hitting savings messages.
The campaign runs throughout July and August and utilises an extensive media plan, including outdoor, press, DM, insert and radio.
We think it looks and sounds great - why not take a listen to the radio ad.
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