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Flourish wins Hiscox
8th July 2010
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Rich
Specialist household and business insurer Hiscox has appointed Flourish to develop their digital strategy and online creative campaigns across both their household and business insurance product portfolios.
The challenge we have been set is to build the Hiscox brand online, through digital creative executions as well as through their existing website.
Keep an eye out for our work section once the campaigns go live.
Flourish strikes gold
27th May 2010
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Keith
It was a triumphant night for Flourish at the 2010 ISP Awards. We won Gold for our Email newsletters for Coke Zone and shared another Gold in the Multi-platform category
Coca-Cola also picked up Gold for Long Term Relationship Marketing, a silver for their 'Gimme Credit' promotion (we built the website!) and the highly coveted Brand Owner of the Year.
Congratulations to Coca-Cola and everyone involved in making the work such a huge success.
Great support
17th May 2010
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Keith
Flourish was proud to add its support to the Playtex Moonwalk in London this weekend.
Writer, actor and broadcaster Emma Kennedy (shown opposite proudly displaying the official Flourish badge) was part of Team Boobie-Dazzlers, who successfully completed the 26.2 mile course. Legs were tired, feet were ruined, but the agony was seemingly worthwhile. So far the team has raised over £26,000 towards breast cancer causes.
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Congratulations from everyone at Flourish. Find out more about Walk the Walk and the Moonwalk
Turbulence
4th May 2010
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James
Sometimes, something or someone completely shifts your thinking. When this happens you get that lovely excited feeling (or this that just me).
It happened this weekend as I fell upon a fantastic book called The Upside of Turbulence.
Written by the Head of Strategic Studies at London Business School its a great insight into the dangers we all face by failing (Show the full text) to take account of the changing environment in which we operate.
In addition to now having a great understanding of the US tyre wars of the 1920's its completely altered my views towards how to get and stay ahead in turbulent times, and why just doing better at what you do won't help when rocky times come around.
Seriously recommended reading for everyone (especially those wondering how to navigate the digital future!)
A very digital election
22nd April 2010
Clare
Lance has invited me to be a ‘fan’ of the Lib Dems.
Lizzy thinks Cameron is (Show the full text) a... Better not write that here.
Meanwhile, Rob’s been finding out who David met next. And he ‘likes’ it.
My Facebook newsfeed is proof positive (if any were needed) of how social media has suddenly given everyone a platform to influence the vote. Or at least have a go. While my parents still refuse to discuss who they’re voting for, give us the world wide web and it seems my generation can’t get enough of it. But how much difference does it make?
From the Liberal Democrats' Labservative viral, to the Greens’ personalised party political broadcast, parties are certainly doing their best to join in. But whether we ‘like’ what they’re doing is a different matter. And even if we do, whether or not we’ll vote is another matter again.
At the very least, it’s fun to see what they’ll come up with next. The next pre-election debate comes from Bristol tonight. Who knows what we’ll find online in the morning?
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UIA ask the people of Liverpool to join the Union of Savers!
8th July 2010
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Gunders
UIA insurance is launching a test campaign in the Merseyside area to boost awareness and drive sales of their great-value home insurance product.
The integrated campaign encourages people living in and around Liverpool to join a fictional movement called The Union of Savers. The work features real-life UIA customers and uses a stylised retro look to add to the union-propaganda feel.
Producing (Show the full text) work with standout in the home insurance sector is notoriously challenging. UIA offered us the freedom to create a campaign with a powerful rallying cry that really cuts through, but would also work alongside hard-hitting savings messages.
The campaign runs throughout July and August and utilises an extensive media plan, including outdoor, press, DM, insert and radio.
We think it looks and sounds great - why not take a listen to the radio ad.
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