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Strictly Save the Video Star
21st April 2010
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Laura
When Save the Children told us about their 'Strictly Save the Video Star' competition for Save the Children Week, we were keen to be involved. Save the Children Week, which runs from 26th April to 1st May, encourages supporters to think of creative ways to fundraise.
The 'Strictly Save the Video Star' competition is a spoof music video competition which simply asks for people to (Show the full text) vote for their favorite video by donating via Just Giving pages. The video that raises the most wins.
As you’ll see, we took the challenge well and truly on the chin! Watch our video.
If you like what you see, then please give us some dosh by donating on our Just Giving Page. We want to raise as much money as we can for Save the Children Week so that the world’s most vulnerable children can look forward to a brighter future.
Please note: no construction workers were harmed in the making of our video.
The Right Side of Cheese
12th April 2010
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Drew
Dating ads have always tended to fall into the cheese trap. Cringe-worthy sentimentality, unbridled gushiness and sugary shenanigans made them forever destined to live amongst the Roquefort and Camembert.
But hang on, what’s this? The new Match.com TV ad manages to be wistful, sophisticated, clever and utterly engaging. A girl and a guy enter a music shop as strangers, and connect with each other by stringing strings (Show the full text) and tickling ivories. It’s beautifully played, beautifully scripted and beautifully shot. It’s, well, beautiful. With not a whiff of Emmental anywhere.
I’m in love. Now leave me alone, I want to look at some clouds and sigh for a while. Check out the ad here.
Politics - love it or hate it?
12th April 2010
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Kim
Labour release their manifesto today. The Conservatives release theirs tomorrow, with the Lib Dems following with their little book of election pledges on Wednesday.
With all the fun of the election Marmite have produced a nice campaign to support their 'love it or hate it' proposition.
Pitting the Love party (slogan - Spread the love) against the Hate party (slogan - Stop the (Show the full text) spread) they're recreating all the back-biting and mud-slinging of the general election, complete with political broadcasts and facebook pages.
A well placed tactical campaign utlising multiple platforms including social media to engage people and deliver a little light relief for those suffering from political fatigue - personally, I love it, but of course, you might hate it...
Helping Dreams sleep easy
19th March 2010
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Sarah
We recently developed an iPhone App for Dreams beds. A simple yet effective application allowing users to search for possible meanings of their dreams. A little bit of fun, but with well placed branding and links back to their site, it helps establish Dreams as the authority on sleep.
Try it for yourself and download it from the App store!
NSPCC tackles teen domestic violence
15th February 2010
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Kim
A series of ads aimed at 13-18 year olds to highlight the issue of teen domestic violence have been launched following research by the NSPCC. Shockingly a quarter of girls in this age group have experienced threatening or violent behaviour from a boyfriend.
The spots directed by gritty UK cult favourite Shane Meadows features a scene of domestic violence then poses the question "If you could (Show the full text) see yourself, would you stop yourself?". You can check the ad out here
The ads work well because they achieve two important goals. Firstly they highlight to teenage girls that controlling and bullying behaviour actually is abuse. Secondly they show proud teenage boys that 'protective' feelings can get out of control easily and become intimidating and abusive.
VERY powerful stuff.
Cutting out the middle man
26th January 2010
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Lee
A few weeks ago two indie game developers, Wolfire games and Unknown worlds (UWE) struck a deal, sell pre-orders of their future games and then give their customers a free pre-order of the other companies game too. For a price of $40 (around £25) the offer was a roaring success. And why? Well, that'll be social media.
This success for both companies follows on from an (Show the full text) initial successful pre-order push for UWE that saw them generate nearly half the amount of funding that traditional "angel investors" had already put in, a success pushed largely over the companies Facebook and Twitter pages as well as their own stand alone micro-site.
The lesson here, as you can see from the first link, is that the power of trust and loyalty over social media sites such as Twitter and Facebook simply cannot be underestimated. The combined success of both marketing efforts, efforts vital to continue the production of their games, was so heavily driven by word of mouth without an official publisher or publicist being used.
Even more interesting is the lack of exposure that was hoped for on large volume gaming sites. Perhaps the developers could have achieved more pre-orders with these sort of websites on board and making news about the offer, but that sales so excessively exceeded their expectations without only goes to prove that nurturing a loyal fanbase should generally come before nurturing a relationship with the industry big-boys.
Save the Children - Haiti Earthquake Appeal
14th January 2010
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Laura
None of us can imagine the devastating conditions that people of Haiti are experiencing, following the catastrophic earthquake that happened on Tuesday. The 7.0 magnitude earthquake is feared to have killed tens of thousands of people and many more remain trapped.
Flourish was on hand to help Save the Children launch their Appeal and we were able to develop and broadcast an emergency email within (Show the full text) 24 hours from brief, asking Save the Children supporters for their help.
Funds were coming in within the first few minutes of broadcast - which is really encouraging. We are hoping the email raises lots more funds for the appeal, helping Save the Children ensure that survivors have access to clean drinking water and food, and enabling them to provide hygiene kits and shelter to suffering children and their families.
Flourish lure Drew Forsyth, Creative Director from MRM London
6th January 2010
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Tash
It's exciting times at Flourish, as our new Creative Director joins the ranks. Drew’s got heaps of experience on some major brands like Sky, Intel and Microsoft and we’re pleased as punch that he’s come to work with us.
Drew is taking the reins from Keith as he steps into an Executive Creative Director role, that will see him handing over the crayons to become much more (Show the full text) client-facing.
We're really chuffed to have Drew join us from 'The Big Smoke'- watch this space as he makes his mark in the South West.
See Brand Republic article: http://tinyurl.com/y8k49np
A better comparison
4th January 2010
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Keith
The New Year has only just started and I've already seen a really interesting new ad for moneysupermarket.com
Gone is Peter Jones on a shopping trolley and in comes Omid Djalili, the Iranian Fagin. Of course, being of Persian descent he adopts the role of a haggling expert explaining how moneysupermarket.com can help timid Brits overcome the innate horror of negotiating the best price for insurance. (Show the full text) It's an intriguing angle to take and is, I think, the first comparison market ad that takes a clear position against the Meerkats (I think we have to disregard the fat opera singer, don't you?)
See for yourself here
Congratulations to those responsible. Great start to the year!
It's beginning to look a lot like Christmas...
23rd December 2009
Keith
The roads are quiet, the All You Can Eat oriental buffet downstairs is busier than ever and 'Dad's Army The (Show the full text) Film' was on BBC2 last night. Christmas is here!
Here's wishing you a very merry one and an equally happy New Year. I think we all deserve it.
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UIA ask the people of Liverpool to join the Union of Savers!
8th July 2010
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Gunders
UIA insurance is launching a test campaign in the Merseyside area to boost awareness and drive sales of their great-value home insurance product.
The integrated campaign encourages people living in and around Liverpool to join a fictional movement called The Union of Savers. The work features real-life UIA customers and uses a stylised retro look to add to the union-propaganda feel.
Producing (Show the full text) work with standout in the home insurance sector is notoriously challenging. UIA offered us the freedom to create a campaign with a powerful rallying cry that really cuts through, but would also work alongside hard-hitting savings messages.
The campaign runs throughout July and August and utilises an extensive media plan, including outdoor, press, DM, insert and radio.
We think it looks and sounds great - why not take a listen to the radio ad.
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