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UIA insurance is launching a test campaign in the Merseyside area to boost awareness and drive sales of their great-value home insurance product.

The integrated campaign encourages people living in and around Liverpool to join a fictional movement called The Union of Savers. The work features real-life UIA customers and uses a stylised retro look to add to the union-propaganda feel.

Producing work with standout in the home insurance sector is notoriously challenging. UIA offered us the freedom to create a campaign with a powerful rallying cry that really cuts through, but would also work alongside hard-hitting savings messages.

The campaign runs throughout July and August and utilises an extensive media plan, including outdoor, press, DM, insert and radio.

We think it looks and sounds great - why not take a listen to the radio ad.