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Turbulence

4th May 2010

James

Sometimes, something or someone completely shifts your thinking. When this happens you get that lovely excited feeling (or this that just me).

It happened this weekend as I fell upon a fantastic book called The Upside of Turbulence.

Written by the Head of Strategic Studies at London Business School its a great insight into the dangers we all face by failing to take account of the changing environment in which we operate.

In addition to now having a great understanding of the US tyre wars of the 1920's its completely altered my views towards how to get and stay ahead in turbulent times, and why just doing better at what you do won't help when rocky times come around.

Seriously recommended reading for everyone (especially those wondering how to navigate the digital future!)