What's new?

January saw us produce an amazing reactivation mailing for ParadisePoker (the casino arm to sportingbet). 

The challenge was to reengage and inspire a lapsed audience of poker players. We had a killer offer to play with, a guaranteed free seat at a poker tournament in either Prague, Madrid or Bulgaria with a chance to win 100,000 euros - did we mention these were VIP customers!

The end result was an amazing pack (even if we say so ourselves!). The results are still rolling in, but we’ve already exceeded target and returned a great ROI for the client. So much so, that the client has found more budget to repeat the mailing to a different audience!