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A series of ads aimed at 13-18 year olds to highlight the issue of teen domestic violence have been launched following research by the NSPCC. Shockingly a quarter of girls in this age group have experienced threatening or violent behaviour from a boyfriend.

The spots directed by gritty UK cult favourite Shane Meadows features a scene of domestic violence then poses the question "If you could see yourself, would you stop yourself?". You can check the ad out here

The ads work well because they achieve two important goals. Firstly they highlight to teenage girls that controlling and bullying behaviour actually is abuse. Secondly they show proud teenage boys that 'protective' feelings can get out of control easily and become intimidating and abusive.

VERY powerful stuff.