What's new?

The New Year has only just started and I've already seen a really interesting new ad for moneysupermarket.com

Gone is Peter Jones on a shopping trolley and in comes Omid Djalili, the Iranian Fagin. Of course, being of Persian descent he adopts the role of a haggling expert explaining how moneysupermarket.com can help timid Brits overcome the innate horror of negotiating the best price for insurance. It's an intriguing angle to take and is, I think, the first comparison market ad that takes a clear position against the Meerkats (I think we have to disregard the fat opera singer, don't you?)

See for yourself here

Congratulations to those responsible. Great start to the year!