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NSPCC tackles teen domestic violence
15th February 2010
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Kim

A series of ads aimed at 13-18 year olds to highlight the issue of teen domestic violence have been launched following research by the NSPCC. Shockingly a quarter of girls in this age group have experienced threatening or violent behaviour from a boyfriend.
The spots directed by gritty UK cult favourite Shane Meadows features a scene of domestic violence then poses the question "If you could (Show the full text) see yourself, would you stop yourself?". You can check the ad out here
The ads work well because they achieve two important goals. Firstly they highlight to teenage girls that controlling and bullying behaviour actually is abuse. Secondly they show proud teenage boys that 'protective' feelings can get out of control easily and become intimidating and abusive.
VERY powerful stuff.
Cutting out the middle man
26th January 2010
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Lee

A few weeks ago two indie game developers, Wolfire games and Unknown worlds (UWE) struck a deal, sell pre-orders of their future games and then give their customers a free pre-order of the other companies game too. For a price of $40 (around £25) the offer was a roaring success. And why? Well, that'll be social media.
This success for both companies follows on from an (Show the full text) initial successful pre-order push for UWE that saw them generate nearly half the amount of funding that traditional "angel investors" had already put in, a success pushed largely over the companies Facebook and Twitter pages as well as their own stand alone micro-site.
The lesson here, as you can see from the first link, is that the power of trust and loyalty over social media sites such as Twitter and Facebook simply cannot be underestimated. The combined success of both marketing efforts, efforts vital to continue the production of their games, was so heavily driven by word of mouth without an official publisher or publicist being used.
Even more interesting is the lack of exposure that was hoped for on large volume gaming sites. Perhaps the developers could have achieved more pre-orders with these sort of websites on board and making news about the offer, but that sales so excessively exceeded their expectations without only goes to prove that nurturing a loyal fanbase should generally come before nurturing a relationship with the industry big-boys.
Save the Children - Haiti Earthquake Appeal
14th January 2010
Laura
None of us can imagine the devastating conditions that people of Haiti are experiencing, following the catastrophic earthquake that happened (Show the full text) on Tuesday. The 7.0 magnitude earthquake is feared to have killed tens of thousands of people and many more remain trapped.
Flourish was on hand to help Save the Children launch their Appeal and we were able to develop and broadcast an emergency email within 24 hours from brief, asking Save the Children supporters for their help.
Funds were coming in within the first few minutes of broadcast - which is really encouraging. We are hoping the email raises lots more funds for the appeal, helping Save the Children ensure that survivors have access to clean drinking water and food, and enabling them to provide hygiene kits and shelter to suffering children and their families.
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Great new reactivation campaign for ParadisePoker!
24th February 2010
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Gunders

January saw us produce an amazing reactivation mailing for ParadisePoker (the casino arm to sportingbet).
The challenge was to reengage and inspire a lapsed audience of poker players. We had a killer offer to play with, a guaranteed free seat at a poker tournament in either Prague, Madrid or Bulgaria with a chance to win 100,000 euros - did we mention these were VIP (Show the full text) customers!
The end result was an amazing pack (even if we say so ourselves!). The results are still rolling in, but we’ve already exceeded target and returned a great ROI for the client. So much so, that the client has found more budget to repeat the mailing to a different audience!
Lee
It's been really interesting to see the end product on this, not sure I've seen anything like it before!

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